Perhaps nothing is more important to businesses today than SEO/SEM.  Using common design principles and combining information delivery and intuitive navigation will make it easy to understand how visitors arrived, what they hoped to learn while visiting and what contributed to their decision to either accept or reject the Call to Action. Having a proper architecture is vital to the search engine marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. The site needs to be placed in front of potential visitors or they will not know you exist.

I have performed Search Engine Optimization for many sites and have been successful in getting organic Google-Top-10 positioning every time.  Most of these SEO activities were performed against existing sites where the Information Architecture and content writing were performed without SEO in mind.

I have also created websites where SEO and Information Architecture was performed prior to writing web content.  Obviously, this is the desired approach which can often return a First Place position.