I have built a very
successful career around fundamental principles and common sense. Since they're the
framework for every decision I make, I'd like to
share them with you:
Business and personal integrity are
There is seldom grey area in decision making.
In all things, actions are either right or wrong
and doing wrong is not an option. I
have always expected this of myself. But I also expect this
of my company and fellow employees.
The importance of professionalism.
Everything the customer sees must exude professionalism. The website, training materials, marketing materials, correspondence and above all, the company's products - all must show the customer they are dealing with an uncompromising, professional company that values their business and will do whatever is necessary to earn their trust.
I don't own rose colored glasses.
As every good leader should do, I look for reasons why things
I have found that if you simply don't make mistakes, it's easy to become successful. I
plan for the unexpected. In this
headline-driven economy, contingencies are necessary to prevent failure from events that are beyond
It's the vision thing.
It's one thing to have ideas. It's
quite another to take ideas, narrow the focus,
develop a strategic plan of action, sell the
plan to the stakeholders and employees and then
execute the plan. It is a lack of
vision that causes most companies to fail.
As a renaissance man, my vision is defined by my
broad range of experiences coupled with a large
amount of common sense.
No more silos. We'll either succeed as a team or fail as
The competition, not another department, is
the enemy. Silos are not allowed.
Barriers between departments cannot exist and
anyone that can't understand or buy into this
doesn't belong in the company.
Focus on the customer!
Fifty percent of all sales typically come from
existing customers. A satisfied customer
is an easy sale if their last purchase was a
positive experience. This means that it
must have performed as advertised, installed
within reasonable expectations, was
well-supported and provided a compelling ROI.
Without fun, there's seldom hard work.
Employees must look forward to coming to work. Everyone is willing to work hard
and even go beyond expectations if they
associate work with a certain degree of fun.
Management must believe in this and look for
opportunities to keep the workplace fun.